Visual Social Media Marketing is undoubtedly the most powerful weapon used for engagement. Social media provides a world-wide platform for business branding.
However, in order to utilize the power of social media effectively, it is very important to understand user behavior and determine how they process visuals.
Have a look at some interesting statistics that describe the behavior of an average social media user…
- In its initial months, Pinterest registered around 10 million users.
- Tweets with images are retweeted 35% more than those without, whereas video tweets get 28% engagement on average.
- Social media users like infographics 2x more than presentations and 3x more than other documents.
- An average user spends between 15 to 20 minutes watching videos on YouTube.
- More than 400 tweets containing YouTube links are generated per minute.
- Black and white image captures users attention span lesser than colored images is 2+ seconds.
- 89% social media users have shared an educational video.
- 67% of consumers believe that clear and detailed images are very important and they carry more significance than the product description.
- An average user understand text at a rate of 70%, whereas images at a rate of 95%.
- Facebook status updates with visuals such as videos or photo albums bring in 180% higher engagement than text.
- Facebook users like photos twice as much as text updates.
- Videos on Facebook are shared 12 times more than posts containing links and texts.
- 42% Tumblr posts are comprised of photos.
- Twitter users share an average of 700 YouTube videos per minute.
How Social Media Users Respond to Visuals
As humans, it is in our nature that we tend to prefer places, things and products that are recommended to us by our friends. Social media users respond in a similar way. They show more interest in posts that are liked or shared by their friend(s).
Let’s look at an example…
Matt found a particular video very interesting that he shared. Now, the chances are that Matt’s friends have a similar thinking as his and the video will be equally interesting to most of them. This will result in re-shares from Matt’s friends and then their friends and so on, taking the shape of a tree that sprouted from a root and branched into various leaves.
Your customer is your most valuable asset and thanks to social media, it’s now very easy to understand user behavior and determine how to capture and keep their attention. Next time you decided on using visual content within your marketing strategy, re-consider the above statistics to get better engagement.
Do you know any other interesting facts about visual social media and engagement? Share with us in our Facebook Community Page.